Privacy policy

Last Updated: 17 October 2026

1. Introduction

Welcome to RKM. This Privacy Policy explains how RKM collects, uses, stores, shares and protects your personal information when you visit www.rkmfoods.com, place an order, communicate with us or otherwise use our services.

By using our website, you acknowledge that you have read this Privacy Policy. Where consent is required by applicable law, we will obtain your consent before carrying out the relevant processing activities.

2. Information We Collect

We may collect the following categories of personal information, depending on how you interact with our website and services.

Personal and Contact Information

● Full name

● Phone number and email address

● Billing and shipping address

● Contact preferences and marketing consent preferences

Order and Transaction Information

● Products purchased, quantities, order history and order status

● Payment status, transaction references and refund information provided by payment service providers

● Customer service requests, complaints and relevant order-related communications

We do not intend to collect or store complete payment card details or UPI PINs. Payments may be processed by third-party payment providers according to their applicable security and privacy practices.

Technical and Website Usage Information

When you visit our website, we or our service providers may collect information such as your IP address, browser type, device information, pages visited, referring website, cookie identifiers and interactions with website features, subject to applicable law and consent requirements.

Communications and Feedback

If you contact us by phone, email, WhatsApp, website forms or other available channels, we may retain relevant information you provide to respond to your enquiry, manage your order or resolve a complaint.

Marketing and Customer Preferences

Where permitted by applicable law, we may maintain records of your communication preferences, marketing consent, opt-out requests, product interests, campaign interactions and relevant purchase history to manage customer relationships and promotional activities.

3. How We Use Your Information

We may use personal information for the following purposes:

● To process, confirm and fulfil orders.

● To arrange deliveries and provide order, payment and shipping updates.

● To process payments, refunds and eligible replacements.

● To respond to customer enquiries, complaints, reviews and feedback.

● To verify transactions, detect fraud and protect our website and customers.

● To maintain business, accounting, tax and transaction records.

● To improve our website, products, services and customer experience.

● To understand customer preferences and analyse purchasing trends.

● To manage customer relationships, repeat-purchase programmes, loyalty initiatives and referral campaigns, where available.

● To communicate information about new products, product launches, special offers, discounts, seasonal promotions and other RKM updates.

● To send relevant product recommendations and promotional content, where permitted by applicable law.

● To conduct customer surveys, request reviews and collect feedback.

● To manage customer lists, CRM systems, marketing automation and campaign analytics. ● To comply with applicable legal obligations and protect our legal rights.

We will use personal information for these purposes in accordance with applicable law and any consent requirements that apply to the relevant activity.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage, measure performance and improve the customer experience.

Third-party services integrated into our website may also use cookies or similar technologies according to their own policies.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar tracking technologies.

5. Sharing Your Information

We do not sell your personal information to third parties.

We may share relevant information with service providers and other recipients where necessary for the purposes described in this Privacy Policy, including:

Payment Providers: To process payments, refunds and transaction verification.

Courier and Logistics Partners: To deliver orders and manage delivery-related communications.

Website Hosting and E-commerce Providers: To operate, maintain and secure our website and online store.

Customer Support Providers: To manage customer enquiries, complaints and service requests.

Marketing, CRM and Communication Providers: To manage permitted promotional communications, customer relationships, customer segmentation, email campaigns, SMS, WhatsApp Business communications and other marketing activities.

Analytics and Automation Providers: To measure website and campaign performance, improve customer experience and manage permitted automated workflows.

Professional Advisers and Authorities: Where necessary for legal compliance, accounting, dispute resolution, fraud prevention or valid requests from competent authorities.

Service providers may process relevant information on our behalf under applicable contractual obligations and legal requirements. Information will be shared only as reasonably necessary for the relevant purpose.

6. Marketing and Promotional Communications

Subject to applicable law and any required consent, RKM may use customer contact information to communicate information about our products, services, offers and promotional activities.

Depending on the communication channel available and your preferences, these communications may include:

● WhatsApp messages and other supported messaging services.

● SMS and text messages.

● Email newsletters and promotional emails.

● Telephone calls and other permitted calling services.

● Website notifications and other digital communications, where available.

● Product announcements, festival offers, seasonal promotions and new launches.

● Relevant product recommendations, customer surveys and loyalty or referral offers, where available.

Where required by applicable law, we will obtain consent before sending promotional communications or using personal information for the relevant marketing purpose.

You may withdraw your consent or opt out of promotional communications at any time using the available unsubscribe or opt-out method, or by contacting us through the details provided in this Privacy Policy.

We will maintain and respect applicable opt-out preferences. Opting out of one channel may not automatically opt you out of every other channel unless required by law or you request a broader opt-out.

Opting out of marketing communications will not prevent us from sending necessary transactional or service-related communications, such as order confirmations, payment notifications, delivery updates, refund notifications and important information about existing orders.

We may use CRM platforms, customer segmentation, marketing automation and campaign analytics to manage communications and improve customer engagement, subject to applicable law and your privacy choices.

7. Data Storage, Retention and Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfilment, customer support, marketing preference management, accounting, legal compliance and dispute resolution.

Where information is no longer required, we will delete it or otherwise handle it in accordance with applicable law. Certain records may need to be retained for legally required periods or legitimate record-keeping purposes.

8. International Data Transfers

Some of our service providers may process or store personal information outside India. Where this occurs, the information may be transferred to another jurisdiction.

Any such processing or transfer will be handled in accordance with applicable legal requirements.

9. Your Privacy Rights and Choices

Subject to applicable law, you may have the right to:

● Request access to your personal information.

● Request correction or updating of inaccurate information.

● Request deletion of personal information where applicable.

● Withdraw consent where processing is based on consent.

● Opt out of promotional communications.

● Exercise any other applicable privacy rights through the appropriate channels.

Some information may need to be retained to fulfil orders, comply with legal obligations, maintain required records or resolve disputes.

To make a privacy-related request, please contact us using the details in Section 14. We may need to verify your identity before processing your request.

We will handle requests in accordance with applicable law and the timelines prescribed by law.

10. Third-Party Websites and Services

Our website may contain links to third-party websites or services. These services may operate independently and have their own terms and privacy policies.

We encourage you to review their policies before sharing personal information with them. Our responsibility for third-party services will be determined in accordance with applicable law.

11. Children's Privacy

Our website is intended for individuals who are legally able to make purchases under applicable law.

We do not knowingly collect children's personal information in violation of applicable law. Where special protections, parental consent or other safeguards are legally required, we will follow the applicable requirements.

If you believe that personal information has been collected from a child in violation of applicable law, please contact us so that we can review the matter and take appropriate action.

12. Data Protection and Applicable Law

We handle personal information in accordance with applicable Indian data-protection and privacy laws, including the Digital Personal Data Protection Act, 2023, and rules or provisions applicable to our activities as they come into force.

Where applicable, we will provide required notices, obtain valid consent, honour withdrawal requests and implement the required safeguards and procedures.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, marketing practices or legal obligations.

Any revised version will be published on this page with an updated “Last Updated” date. Where required by law, we will provide additional notice or seek consent for relevant changes.